The Creative Portfolio Review
A deeper assessment of your creative portfolio.
Bring us your creative and the data you already have. We add neural response analysis and our scientific assessment of what distinguishes the work, how its processing relates to your existing results, and what that implies for creative development.
BOLDSIGNAL / CREATIVE PORTFOLIO REVIEW
Deliverable walkthrough
Inside a Creative Portfolio Review
Neural profiles across the portfolio
How do the estimated neural responses differ across executions?
A consistent view of estimated neural responses across the agreed creative set, using comparable scales for each response measure.
In the report. A comparative overview of the neural profiles, with the model, response targets, and comparison scales specified.
For the decision. See which executions engage the modeled neural systems similarly and where the portfolio differs.
Creative contrasts, interpreted
How do the processing patterns relate to the creative?
Selected contrasts, read alongside observable creative details and any existing consumer research you bring to the review.
In the report. An annotated comparison separating what appears in the creative, what the model estimates, and how we interpret the relationship.
For the decision. Identify plausible explanations for the differences between executions, distinguishing observed patterns from hypotheses about their causes.
Your results, in context
How do the neural patterns relate to what we already measure?
Read the profiles alongside available pretest evaluations, brand measures, or campaign results. Add category context where suitable reference coverage exists.
In the report. An assessment of where the creative, neural estimates, and existing results align or diverge, with the comparison set and measures made explicit.
For the decision. Investigate why executions with similar outcome scores may show different processing patterns, or why similar profiles accompany different results.
Our assessment
What does this mean for the creative?
Our interpretation of the portfolio: the patterns that matter, their possible explanations, and their implications for creative development.
In the report. A written assessment, selected creative contrasts, and implications to discuss with the scientists behind the analysis. Supported readings and open hypotheses are distinguished.
For the decision. Prioritize what to preserve, investigate, or test in future executions, grounded in the evidence available for your portfolio.
This walkthrough explains the review format and interpretation process. It contains no client results or ad-level research data.
How the pieces fit together
Connect your measurement with how the creative is processed.
Creative and context
What the work shows and says, alongside your brief, category, and any existing creative measurements.
The neural layer
Estimated neural response profiles provide an additional perspective on how the creative is processed.
Existing outcomes
Available pretest, brand, or campaign measures, considered with their audience and measurement context.
Our interpretation
An assessment connecting the creative, estimated processing, and available results, with supported readings and open questions distinguished.
Before we begin
Bring us your creative and data.
Start with your videos and any pretest evaluations, brand measures, or campaign results you already have. Tell us what you want to understand about the creative. We agree on the relevant assets, available evidence, and scope of the assessment before analysis.
Existing outcome data adds context; it is not required to start. A portfolio lets us examine recurring patterns and selected differences, and build on that assessment as new creative and evidence become available.
Understand the research and its scope ↗Let's talk
Bring us your creative and data.
Tell us about the portfolio, the research or results you already have, and what you want to understand. We will discuss how neural analysis and our assessment can add to the evidence.
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